Creative Hooks That Stop the Scroll — TikTok, Instagram, Lemon8, YouTube Shorts & More
Download printable cheat-sheet (CC-BY 4.0)24 Jul 2025, 00:00 Z
TL;DR
Viewers decide in the first 1-3 s whether to keep watching. This guide reverse-engineers the best performing hook types on TikTok, Instagram Reels, Lemon8, YouTube Shorts, LinkedIn and Facebook so you can open strong, batch quickly and reclaim editing hours.
1 Why hooks rule short-form video
- TikTok and other short‑form platforms reward content that hooks viewers within 1–3 seconds.
- YouTube Creator Insider repeatedly advises to avoid long intros; cold opens often improve completion.
- LinkedIn and Meta best‑practice guidance similarly emphasize a clear hook in the opening seconds.
Implication: Nail the hook and you can spend less time on mid-video polish without tanking retention.
2 Universal hook formulas (apply anywhere)
| Formula | Template | Use when… |
| Problem-Promise | “Struggling with X? Watch me fix it in 30 s.” | Pain-point tutorials |
| Intrigue | “This feels illegal to know.” | Hacks, myths, revelations |
| Numbered payoff | “3 ways to double leads today.” | Listicles, swipe files |
| Contrarian | “Stop using X — do this instead.” | Busting common advice |
