Paid Analytics

Programme outline

• Measurement foundations

  Define UTM structure, source taxonomy, and QA standards.

• Incrementality and ROAS

  Measure lift and true revenue impact, not just platform ROAS.

• Server-side tracking

  Rebuild attribution with first-party and server-side events.

• Creative performance

  Link hook and retention metrics to CAC and revenue outcomes.

Start here

• 2025 Social Media Analytics Playbook

  Measurement guide with UTM schemas and dashboard frameworks.

• 2025 UTM Naming Convention for Social Ads

  Clean attribution rules for GA4 and paid social reporting.

• True ROAS Measurement

  Incrementality-first measurement and attribution decisions.

• Server-Side Tracking Playbook

  Paid social measurement after iOS 14 with server-side events.

• Creative Performance Analytics

  Tie retention curves to CPA, ROAS, and creative decisions.

Related Blog Posts

• 
  Analytics

  2025 Social Media Analytics Playbook — Track Revenue, Not Likes

• 
  Analytics

  2025 UTM Naming Convention for Social Ads — Clean Attribution in GA4

Frequently Asked Questions

• Which advertising platforms can you track and analyze?

  We track and analyze Google Ads, Facebook/Instagram Ads, LinkedIn Ads, TikTok Ads, Twitter Ads, Pinterest Ads, Snapchat Ads, and programmatic platforms with unified reporting.

• How do you ensure accurate attribution across multiple touchpoints?

  We implement advanced attribution modeling, use UTM tracking, set up cross-device tracking, and employ statistical methods to accurately attribute conversions across the customer journey.

• What's included in your paid analytics reporting?

  Our reports include performance metrics, trend analysis, competitive insights, optimization recommendations, budget allocation suggestions, and forecasting for strategic planning.

• How do you handle iOS 14+ privacy changes and data limitations?

  We implement server-side tracking, use first-party data strategies, employ modeling techniques, and leverage platform-specific solutions to maintain measurement accuracy.

Services Breakdown