Social video production

Social Media Video Agency for Cross-Platform Growth

Instavar produces on-brand short-form videos for Reels, TikTok, Shorts, and paid social, with consistent packaging and reporting across channels.

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What you get

Platform-native packaging

Edits and hooks tailored for Reels, TikTok, Shorts, and paid social.

Brand consistency

Visual and tonal alignment across every platform and placement.

Testing cadence

Repeatable experiments to refine hooks, formats, and CTAs.

Performance feedback

Retention and conversion insights applied to the next batch.

Deliverables

Cross-platform short-form edits
Hook variants and caption packages
Cover frames, thumbnails, and on-brand templates
Platform-ready exports and delivery notes
Performance check-ins and iteration roadmap

How we work

Step 1

Strategy alignment

Align on channels, offers, and the platform mix that matters most.

Step 2

Creative production

Draft hooks, scripts, and edit plans for each platform format.

Step 3

Delivery batches

Ship weekly or bi-weekly batches for consistent publishing.

Step 4

Optimize and scale

Review performance and scale the winners into the next batch.

Ideal for

Marketing teams running multi-platform organic and paid campaigns
Brands repurposing long-form assets into short-form output
Founders scaling social presence without an in-house team
Agencies needing consistent cross-platform delivery

Related playbooks

2025 Video Platform Playbook

Algorithm and strategy overview across key platforms.

Platform-Native Test Plan

How to test TikTok vs Reels vs Shorts effectively.

Retention Curve Diagnostics

Read retention curves and fix drop-off points quickly.

Frequently asked questions

Do you handle both organic and paid social video?
Yes. We plan creative for organic feeds and paid placements, with packaging tailored to each placement.
How do you adapt videos for different platforms?
We keep the core idea consistent while adjusting hooks, pacing, captions, and CTAs per platform behavior.
Can you work with our existing content library?
Absolutely. We can repurpose long-form footage, webinars, or podcasts into short-form output.