# Instavar

> Instavar publishes applied research, practical playbooks, free tools, open-source projects, case studies, and a Studio for sustained content workflows. These links explain what each public area is for and the evidence behind the work.

## Start here

- [Instavar](https://instavar.com/): Overview of how Instavar chooses creative angles and produces social content.
- [About Instavar](https://instavar.com/about): The problem Instavar was built to solve and how its research, production, and learning workflow fits together.
- [Case studies](https://instavar.com/case-studies): Index of public examples with stated evidence and limits.
- [Research](https://instavar.com/research): Applied technical findings with visible evidence boundaries and ways to test them.
- [Playbooks](https://instavar.com/playbooks): Repeatable ways to make, distribute, convert, and evaluate practical work.
- [Open source](https://instavar.com/open-source): Public repositories paired with the research or workflow that produced them.

## Services

- [AI video ads](https://instavar.com/landing/ai-video-ads): AI-assisted video ad variations, hook testing, captions, and structured iteration.
- [Short-form video production](https://instavar.com/landing/short-form-video-agency): Scripting, editing, and platform-ready delivery for Reels, TikToks, Shorts, and paid social.
- [AI search visibility audit](https://instavar.com/aeo): An audit of how a business appears in AI answers, what to improve first, and how to measure progress.

## Evidence from completed work

- [Eclat Institute social video system](https://instavar.com/case-studies/eclat-institute): How teaching material became scripts, renders, captions, and a public video library.
- [Care Luxury Hotels AI resort videos](https://instavar.com/case-studies/care-luxury-hotels-ai-video): English and Mandarin resort videos produced without an on-site island shoot.
- [ThatBioTutor Meta Ads review](https://instavar.com/case-studies/thatbiotutor-meta-ads): A campaign map separating parent and student audiences while avoiding unsupported outcome claims.
- [HRPlus and JobPlus SEO triage](https://instavar.com/case-studies/hrplus-jobplus-seo-triage): A review separating indexing, sitemap, keyword, and backlink-risk questions across two websites.

## Free tools

- [Instavar tools](https://instavar.com/tools): Index of free utilities for marketers and creators.
- [UTM builder](https://instavar.com/tools/utm-builder): Creates consistent campaign parameters and a final trackable URL.

## Policies and site structure

- [Privacy policy](https://instavar.com/legal/privacy): How Instavar collects, uses, and protects data.
- [Terms of service](https://instavar.com/legal/terms): The terms that govern use of Instavar services.
- [AI-generated content policy](https://instavar.com/legal/ai-generated-content): Public rules for responsible use and disclosure of generated media.
- [Sitemap](https://instavar.com/sitemap.xml): The broader machine-readable inventory of public Instavar URLs.