TikTok Shop Conversion Playbook — Tag, Stream & Affiliate Your Way to Instant GMV
Download printable cheat-sheet (CC-BY 4.0)06 Aug 2025, 00:00 Z
TL;DR TikTok Shop merges content and checkout. Nail catalog hygiene, searchable videos, live shopping CTAs, and creator commissions to convert scrollers into buyers.
1 Store setup and product tagging best practices
1.1 Seller account & catalog hygiene
- Register through TikTok Shop Seller Center and verify business documents.
- Sync a clean product feed: titles under 34 characters, 3-5 keyword tags, high-res 1:1 cover images.
- Map collections to TikTok Shop categories to unlock platform promos.
1.2 Tagging workflow for shoppable videos
| Step | Action | Tip |
| 1 | Upload product to catalog | Use Google Shopping feed as base |
| 2 | Add SKU-level inventory | TikTok flags out-of-stock listings |
| 3 | Tag product when editing video | Pin tag in first 3 seconds |
| 4 | Enable "auto-link" for variants | Prevent dead links on size/color |
2 In-feed video tactics for searchable product discovery
- Front-load spoken keywords ("How to style a linen blazer") — TikTok transcribes audio for search.
- Use 3-5 hashtags mixing #tiktokshop and niche terms like #linenblazer.
