TL;DR
TikTok Shop merges content and checkout. Nail catalog hygiene, searchable videos, live shopping CTAs, and creator commissions to convert scrollers into buyers.
1 Store setup and product tagging best practices
1.1 Seller account & catalog hygiene
Sync a clean product feed: titles under 34 characters, 3-5 keyword tags, high-res 1:1 cover images.
Map collections to TikTok Shop categories to unlock platform promos.
1.2 Tagging workflow for shoppable videos
| Step | Action | Tip |
| 1 | Upload product to catalog | Use Google Shopping feed as base |
| 2 | Add SKU-level inventory | TikTok flags out-of-stock listings |
| 3 | Tag product when editing video | Pin tag in first 3 seconds |
| 4 | Enable "auto-link" for variants | Prevent dead links on size/color |
2 In-feed video tactics for searchable product discovery
Front-load spoken keywords ("How to style a linen blazer") — TikTok transcribes audio for search.
Use 3-5 hashtags mixing #tiktokshop and niche terms like #linenblazer.
Caption formula: pain point → product solution → CTA. e.g., "Wrinkled in summer? Our linen set stays crisp — tap tag."
Post 3-5x weekly; videos tagged with products gain a "Shop" label in search results.
3 Live shopping workflows and on-screen CTA templates
3.1 Live flow
flowchart LR
teaser[24h teaser video] --> live[Go Live w/ pinned products]
live --> recap[10m recap clip]
recap --> retarget[Retarget viewers with coupon]
3.2 CTA overlays
| Scenario | Overlay Text |
| Launch | "Swipe now to claim launch bundle" |
| Demo | "See it in action — tap the bag" |
| Last-call | "Only 12 left — grab yours" |
4 Affiliate program and creator commission structures
Commission ranges below are example starting points—confirm actual rates with your finance team and Creator Marketplace policies.
| Program Type | Recommended Commission | Notes |
| Open affiliate | % of GMV (set per seller) | Use Creator Marketplace auto-approval |
| Tiered creators | Graduated rates | Reward consistent monthly sellers |
| Exclusive drops | Higher % + flat fee | Limited SKUs, short-term pushes |
5 Conversion analytics — GMV, click-through, retention checkpoints
| Metric | Where to Track | Benchmark idea |
| GMV | Shop Dashboard → Analytics | Track MoM growth vs. goal |
| Click-through rate | Video Insights | Compare to your historical median |
| Repeat purchase rate | Retention tab | Monitor cohorts + restock cadence |
References
