Platform Playbooks

Programme outline

• Platform algorithms

  Understand distribution and ranking across key platforms.

• Hook strategies

  Adapt openings for platform-specific viewer behavior.

• Commerce and conversion

  Use platform-native surfaces to drive sales and leads.

• Diagnostics and retention

  Read retention curves and prioritize fixes by platform.

Start here

• 2025 Video Platform Playbook

  Algorithm and strategy overview across all major platforms.

• 2025 Video Hooks Mastery

  Platform-specific hook playbook to stop the scroll.

• TikTok Shop Conversion Playbook

  Tag, stream, and affiliate workflows for TikTok commerce.

• Instagram Stories Marketing Playbook

  Use Stories to drive high-intent conversions.

• Retention Curve Diagnostics

  Interpret retention curves across TikTok, Reels, and Shorts.

Related Blog Posts

• All
• Case Study1
• Deep Dive1
• Playbook4

Frequently Asked Questions

• Which platforms do your playbooks cover?

  Our playbooks cover Instagram, TikTok, YouTube, LinkedIn, Twitter, Facebook, Pinterest, Snapchat, and emerging platforms. Each playbook is regularly updated to reflect algorithm changes and new features.

• How often are the platform playbooks updated?

  Playbooks are updated monthly to reflect algorithm changes, new features, and trending strategies. Major updates occur whenever platforms announce significant changes or new features.

• Do you provide industry-specific variations of the playbooks?

  Yes, we customize playbooks for different industries including e-commerce, B2B services, healthcare, finance, entertainment, and more, adapting strategies to industry-specific regulations and audience behaviors.

• Can beginners understand and implement these playbooks?

  Absolutely. Each playbook includes step-by-step instructions, beginner-friendly explanations, and progressive complexity levels from basic posting to advanced growth strategies.

Services Breakdown