Paid campaigns are about to begin
Google Ads and Meta Ads are expected to start around 17 July. Keeping the current pages and web addresses in place makes the campaign easier to assess.
INSTAVAR × CANOPY
Wedding showcase proposal
12 July 2026
Prepare for the August wedding showcase first. Move the website after.
Ads are about to start and the showcase is only weeks away. Improve the current website now, then move it after the event.
Keep the current website through the showcase.
Rebuilding Canopy's website still makes sense. Moving it as Google Ads and Meta Ads begin would make it harder to tell whether a problem came from the campaign or the new website.
Work can start now without replacing the live site. The current BentoBox pages can be improved for the showcase while the new website is prepared separately. The move happens after the team has followed up with showcase leads.
The showcase is only weeks away
The team needs to settle the offer, publish the event details and follow up with couples. Moving the website at the same time would add avoidable risk during a short campaign window.
The current website can support the showcase
Canopy already has a Tripleseat enquiry form and the main Google tracking tools installed. The wedding pages and tracking can be improved without moving the website first.
Important: This plan assumes the showcase is in early August and paid campaigns begin in July. The sequence can be reviewed if either date changes.
Stage 1 · Now
Get the current website ready for the showcase.
Improve the wedding pages, publish the event content and test the Tripleseat form and emails before more visitors arrive.
Stage 2 · After the showcase
Move the website after the showcase rush.
List every page and connection, prepare the new site on a private preview, test the forms and old links, then launch when the team is ready.
What will be ready before the showcase.
Stage 1 covers the pages, posts and tracking needed for the campaign. The advertising agency will continue to run the ad accounts.
Included
- One wedding showcase page with the confirmed date, offer, programme and registration action
- A rewrite of the main wedding page around HortPark, practical details and clear next steps
- One Muslim wedding page or an honest wedding FAQ, published only after Canopy confirms what it can provide
- Two supporting articles that can also be reused in social posts
- Six social post drafts for Instagram and Facebook using Canopy's approved photographs
- Trackable links showing which ad, search result or social post brought each visit
- Checks to confirm that GA4, Google Ads, Meta Ads and Google Search Console are set up for the campaign
- A full test of the Tripleseat form, the email to Canopy and the immediate reply to the couple
- One short report after the showcase showing visits, enquiries and recommended next steps
Not included
- Advertising spend or payment to Google, Meta or another platform
- Running the Google Ads or Meta Ads accounts day to day
- New photography, video filming or a full brand campaign
- Halal certification or any statement that Canopy is halal
- A complete BigQuery setup, sales dashboard or repair of old data
- Moving the whole website from BentoBox to Next.js, which comes later
Important: Canopy supplies the approved photographs for the six social posts. New filming, photography or a larger advertising campaign would be a separate piece of work.
Show the setting
Let couples see the garden, rooms and atmosphere before asking them to enquire.
Explain the practical offer
Put food, furniture, capacity, packages and common questions where people can find them.
Make attendance easy
Give every advertisement and post a direct route to the showcase details and registration.
Give every campaign a clear page to send couples to.
The showcase page holds the date, offer and registration details. The wedding page, articles, social posts and ads all lead back to it.
1
Send people straight to the showcase details
The showcase page should say what is happening, why a couple may want to attend and how to register. Ads and social posts should not send people to a general homepage and make them search again.
2
Make the wedding page help couples decide
The page should show the HortPark setting, possible layouts, guest range, food, furniture, wet-weather considerations, package access and the enquiry path.
3
Give people several reasons to notice the event
A venue tour, past wedding, practical FAQ, package explanation and countdown give people several reasons to notice and share the showcase.
4
Keep useful content after the event
The improved wedding page and articles remain useful after August. The showcase page can later become a recap or point to the normal wedding enquiry path.
Important: New pages may not appear near the top of Google before the showcase. They are still useful because ads, social posts and direct messages need a clear page to link to. The wedding content will also remain useful after August.
Track the path from first visit to booking.
Are the ads and posts bringing couples who attend, enquire, visit the venue and eventually book? Website visits alone do not answer that.
01
Arrival
Which ad, post, search result or referral brought the visitor
02
Interest
Which wedding pages they read and whether they opened the wedding deck
03
Enquiry
Whether the Tripleseat form was sent and the couple received a reply
04
Result
Whether the enquiry led to a serious lead, venue visit, proposal or booking
Use the current BentoBox website to track the campaign.
The live website already loads Google Tag Manager, GA4 and a Google Ads tag. Google Search Console can be connected through Canopy's domain. The Meta Pixel setup still needs to be checked before the new ads begin.
BigQuery connects to GA4, not directly to BentoBox. Once connected, it can store new website activity from GA4. It will not automatically know which Tripleseat enquiries became bookings or how much those bookings were worth. That sales information would need to be added separately.
Important: Account access is required to confirm ownership, check which actions are recorded and determine whether an enquiry can be matched to a booking.
Canopy can answer Muslim wedding questions without claiming to be halal.
Couples are already asking. The page should state only what Canopy can actually provide.
Before a dedicated page is published, Canopy needs to confirm whether couples may use a halal-certified outside caterer, whether Canopy's kitchen is involved, what plates and serving items are used, who serves the food and what the venue contract allows.
If those answers are not ready, the safer option is a short and honest FAQ. It would say that Canopy is not halal and invite couples to ask the events team what arrangements are currently possible.
Important: A dedicated Muslim wedding page is included only after Canopy provides a clear, approved answer. This proposal does not include halal certification or legal advice.
The work starts with the event date.
The publishing schedule can be set as soon as the showcase date is confirmed.
Confirm the event details and account access
First 3 working days
Confirm the date, hours, venue, registration method, offer and Muslim wedding answers. Provide the access needed to check Google, Meta and Tripleseat.
Prepare the pages and test the enquiry
Week 1
Build the showcase page, improve the wedding page, add trackable links and test the Tripleseat form and emails before more paid visitors arrive.
Publish and improve
Weeks 2 to showcase
Release the articles and social posts in sequence, watch enquiry quality and correct obvious gaps while there is still time to help the event.
Report, then prepare the website move
After the showcase
Review which activity brought useful enquiries. Continue preparing the replacement website on a private preview and choose a launch date after the team has followed up with the showcase leads.
Important: Sending the event details, approved photographs and account access together will keep the schedule moving. Late changes may reduce what can be published before the event.
Start with the showcase. Decide on the website move later.
The S$4,800 showcase work stands on its own. The S$12,800 website move can be approved later.
Stage 1 · Wedding showcase preparation
S$4,800
Fixed project fee
- To begin
- 50%
- When the agreed pages and campaign materials are ready
- 50%
Stage 2 · Website design, build and transfer
S$12,800
This is the same website move described in the first proposal, with the same agreed list of pages and connections. Payment is 40% to begin, 40% when the full private website is ready for review, and 20% before the new site goes live.
The fees are separate, with no bundle discount. Each stage can be approved on its own.
What the website move includes.
The showcase work gives the new website better wedding content. It does not remove the need to move every page, form and old link carefully.
- A Canopy-controlled Next.js website and code repository
- Clear sections for dining, weddings and corporate events
- Five outlet pages, menus, articles, event pages and agreed documents
- Oddle reservations and Tripleseat event enquiries retained
- A visual editor for ordinary content changes
- A redirect plan so old links still work, plus search and launch checks
- Thirty days of help to fix launch problems
Important: The S$12,800 price covers the same agreed website work as the first proposal. A new sales system, a replacement newsletter system or much copywriting beyond the agreed pages would need a separate price before work begins.
What Canopy needs to provide.
Send the event details, photographs and account access together so work can begin immediately.
- The confirmed showcase date, time, venue and registration method
- The showcase offer, programme and any participating partners
- The current wedding package, capacities and approved photographs
- A clear answer on outside halal-certified catering and related operating rules
- Access to GA4, Google Tag Manager, Google Search Console, Google Ads, Meta and Tripleseat where checks are required
- One person who can approve facts and publish the BentoBox changes
Important: Writing and page preparation can begin while account access is being arranged. Private settings and enquiry tracking cannot be confirmed until the relevant accounts are available.
Get the showcase ready first.
Once the showcase details are confirmed, work can begin on the current website, campaign tracking and content. After the event, the results can be reviewed before choosing a date for the new website.
Reply with approval to begin Stage 1.