New buyers
Reach broadly inside the four selected markets. Exclude recent buyers, staff and people already placed in the return campaign.
A small Meta test with a clear stop.
Spend up to USD 2,250 across the markets that already buy Gruppo Gamma watches. Ask Meta to find purchases, not cheap clicks. Stop early when a market cannot justify more spend.
- 1
- sales campaign
- 3
- market groups
- USD 2,250
- maximum first-month spend
Sell watches, not visits.
One campaign will send people to an in-stock watch page and count a completed purchase as the result.
- Campaign goal
- Completed purchase on the website
- Markets
- United States, Singapore, United Kingdom and Germany
- Audience
- People aged 25 and above, all genders
- Destination
- The exact watch shown in the ad
Each market earns its next dollar.
These amounts are ceilings, not promises to spend everything. We stop weak markets and keep the stronger evidence clean.
United States
Find new buyers
USD 750
Singapore
Find new buyers
USD 600
United Kingdom + Germany
Find new buyers
USD 600
All four markets
Bring interested visitors back
USD 150-300
New buyers and interested visitors stay separate.
This prevents us from paying twice for the same person while still giving a serious shopper another reason to return.
Interested visitors
Bring back recent product viewers, cart visitors, checkout visitors and people who watched or engaged with Gruppo Gamma. Exclude anyone who already purchased.
Four stories are enough to start.
Use the same watch and product page so we can see which story makes the difference.
Workshop
Show the people, tools and care behind the watch.
Watch details
Show the dial, lume, caseback and movement.
Founder
Explain one clear design decision.
On the wrist
Show size, fit and use in real life.
We do not need to wait 30 days to stop.
Time alone does not make a campaign useful. We check what happened after each amount of evidence.
- 1
First day
Are we reaching the right country and recording purchases correctly?
Stop immediately if the setup is wrong.
- 2
1,000 ad impressions
Which films make people visit the watch page?
Remove the clear losers. Keep the better films running.
- 3
75-100 product visits
Did anyone add the watch to the cart?
Pause the ad if it creates visits but no buying interest.
- 4
2× our affordable sale cost
Did the market produce a completed sale?
Normally pause that market if it has not.
- 5
3× our affordable sale cost
Is there verified evidence that reporting missed a sale?
Otherwise, stop. This is the hard ceiling.
One number sets the limit.
How much can Gruppo Gamma afford to spend to win one sale?
We will calculate it from the selling price, product cost, shipping, payment fees, commission, returns and the profit Chris wants to keep. That number sets every pause and stop point.
A purchase at a sensible cost is success.
Clicks, visits and carts help us find the problem. They are not the final result.
Keep
Markets that produce retained sales below our limit.
Improve
Ads that show buying interest but lose people later.
Stop
Markets that reach the hard ceiling without a sale.