A steadier way to keep publishing.
Instavar is an AI social media marketer for founders and small teams. It helps you choose what to post, make the content, and learn what to try next.
Open StudioFounder and author
Wei Jie Chee
Wei Jie tests new AI tools, publishes the results, and builds Instavar. His research focuses on what small teams can run on accessible hardware, where a tool is useful, and where it falls short.
His first name is Wei Jie and his family name is Chee. Some profiles list the same name in family-name-first order as Chee Wei Jie.
Good ideas are not the bottleneck.
We built consumer businesses before Instavar. Each one needed a steady stream of useful social content. Each one ran into the same problem: publishing was never one task.
A post meant choosing an idea, making it, preparing it for each channel, publishing it, and checking what happened. Teams did not stop because they had nothing to say. They stopped because the work kept expanding.
One request should move the whole job forward.
Tell Instavar who you want to reach and what you want the content to achieve. It carries that direction through the work.
- 01Choose an idea worth making
- 02Turn it into a clear story
- 03Make and edit the content
- 04Prepare it for each social channel
- 05Use the results to improve the next post